The Brothers Schlemiel – Publication Media Release

For review copies,contact Stephen Brendan (

The Brothers Schlemiel —a novel of Chelm

First Novel Serialized by Email is Latest Ebook (and book)

The Brothers Schlemiel CoverBlurb: Mark Binder’s The Brothers Schlemiel is a novel of Chelm—a delicious and exciting story  of mixed identities told in delicious bite-sized chapters. You won’t want to put it down, but if you do, you will come back to it again and again… At last, one of the very first ebooks is restored to its full glory as an ebook with a cover illustrated by Marc Chagall. Mark Binder’s Chelm stories have been read and enjoyed in print in newspapers, magazines and online around the world.  A timeless page-turner that resonates in today’s fast-paced digital society, The Brothers Schlemiel is available for Kindle, Nook, Kobo and iBooks. It will also be released shortly in both softcover and in a limited edition library hardcover.

The Brothers Schlemiel by Mark Binder started quietly, as a weekly serial for the Houston Jewish Herald-Voice. Shortly afterwards, Light Publications began serializing the book in weekly or monthly installments via email to subscribers around the world. At the same time, a one-hour audio excerpt was released, The Brothers Schlemiel—from birth to bar mitzvah.

Wired Words/Electric Prose—Providence Phoenix

From the day they are born, Abraham and Adam Schlemiel create humor and cause trouble. No one, not even their parents, can tell them apart, which is sometimes and advantage, when they want to get out of chores. But when Adam falls in love with a girl who thinks he’s Abraham, it’s a huge problem.

Set in Chelm, the village of fools, The Brothers Schlemiel is both a tightly interwoven story of two lives, and a rambling picaresque novel filled with rich characters. Originally written as a weekly serial, it’s a page turner that can be enjoyed a bit at a time, but will call you to keep going and just read a little more.

By the time the serial was complete, 100 installments later, tens of thousands of readers had laughed and cried. The book searched for a publisher, and in 2008, JPS released an abridged edition. This hardcover book was beautifully illustrated by Zevi Blum, but it stopped the story about 40 installments before the book finally finished!

Today, The Brothers Schlemiel has been reissued in its complete and unabridged form.

The Brothers Schlemiel is a delicious and exciting novel of mixed identities told in delicious bite-sized chapters. You won’t want to put it down, but if you do, you will come back to it again and again… At last, one of the very first ebooks is restored to its full glory.

The Brothers Schlemiel is a book to savor. It’s a timeless book that resonates in today’s fast-paced digital society.

Mark Binder is a former editor of the Rhode Island Jewish Herald, and  the prolific author of The Bed Time Story Book, and A Hanukkah Present (finalist for the National Jewish Book Award for Family Literature). His illustrated book, Cinderella Spinderella will be released this fall. Other books include, Matzah MishugasStories for Peace, and It Ate My Sister. Binder is also an award-winning recording artist, with six spoken-word albums available. For more information about him, please visit

For a review copy of The Brothers Schlemiel, please contact Stephen Brendan:

To interview Mark Binder, please contact Beth Hellman:

Image: for a high resolution image, please visit the cover image gallery. Please credit: Cover image by Marc Chagall “The Blue House”, 1920 (oil on canvas) Collection Musée des Beaux-Arts de la ville de Liège © 2013 Artists Rights Society (ARS), New York / ADAGP, Paris

Glowing Headlines and Reviews of previous editions of the (abridged and e-serialized) Brothers Schlemiel:

Wired Words/Electric Prose

“To say that Jacob Schlemiel went temporarily insane after the birth of his twin boys might be to overstate it. The poor man certainly had a breakdown. It was as if the mule pulling his wagon down the road of life had suddenly kicked him in the head.” So begins one episode of The Brothers Schlemiel. Binder could have also been describing what’s happening to traditional publishing. With the arrival of electronic serials and e-books, old-fashioned print is getting something of a kick in the head. As tech-savvy authors like Binder are exploring the Internet’s possibilities, traditional publishers are racing to get into the game.”
—Providence Phoenix

Dickens For The 21st Century
“I find it exciting that Mr. Binder has put his extensive talents to use on the internet. The return of serialized literature is long overdue and “The Brothers Schlemiel” seems the perfect work to introduce a new generation of readers to a method as traditional as Dickens using technology that Jules Verne could only have dreamed of.”

Schlemiels in cyberspace… old-fashioned storytelling in a newfangled way
The Providence Journal

Laughing out loud humor… very poignant and sweet
—Jewish Herald Voice, Houston, TX

“In The Brothers Schlemiel, Mark Binder tries to capture the community of Chelm in all its innocence, foolishness and humor. ‘In this work of fiction, history lives in the footnotes,’ he declares in his author’s note. When history gets in the way of the story, it is easily modified. So it’s clear from the start that there is nothing factual about this book, which traces the lives of the Schlemiel family and the community that surrounds them. [Readers] will really get the humor written between the lines. ‘Only in Chelm could a father get so lost going to fetch the midwife that he misses the birth of his first child,’ Binder writes, poking consistent fun at the antics and idiocy of those who call Chelm home. It seems that everyone in the town is in slow mode, so the mix-ups are many and the potential for laughter abundant
—Jewish Book World

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